THE ALOHA-PHOTOVIDEO PHOTO-RETOUCHING PROCESS EXPLAINED

Example 1: "Average Quality" Typical MLS photos.  Note inconsistent brightness/contrast & color balance, and image distortion with vertical lines not straightened.  Usually unprocessed, or barely "batched processed" by Photoshop/Lightroom software for quantity over quality.  This is what you usually get for the price range of $150-$250.

Example 2: "Exteriors - Comparison of 3 tiers of photo processing"

Average Quality: 

Typical MLS quality of a typical high-contrast scene that is unprocessed (straight out of camera).  

 

Price usually charged is $150-$250 for 25 photos.

 

Good Quality: 

Processed photo that has been corrected for: brightness, contrast, color temperature, saturation, sharpened, cropped, vertical lines straightened.  Price usually charged is $250-$350 for up to 25 photos.

Best Quality: 

Beyond processing, custom photo-retouching is artfully and painstakingly hand-painted to selectively punch up brightness, color balance, saturation, and warmth in spots that are required by each unique shot.  The result is a polish and wow factor not attainable any other way.  This process is very time-consumming taking up to 1 hour per photo.  Price usually charged is $350-$500 for up to 25 photos (and even more depending on home size).

 

 

Average Quality: 

Typical MLS quality of a typical interior scene that is unprocessed (straight out of camera).  These interiors usually consist of a mix of various light sources with various color temperatures requiring careful and challenging color balancing.

Good Quality: 

Processed photo that has been corrected for: brightness, contrast, color temperature, saturation, sharpened, cropped, vertical lines straightened.

Best Quality: 

Beyond processing, custom photo-retouching is artfully and painstakingly hand-painted to selectively punch up brightness, color balance, saturation, and warmth in spots that are required by each unique shot.  Especially challenging is balancing all the various color temperature light sources, and painting out any undesirable color-casts.

 

The result is a polish and wow factor not attainable any other way.  This process is very time-consumming taking up to 1-hour per photo.

Example 3: "Interiors - Comparison of 3 tiers of photo processing"

Example 4: "Light-Painting/Compositing - Before & After"

Light-Painting 

This process involves taking multiple individual photos (in this case 20) of flash being painted onto each part of the home and painstakingly reconstructed in Photoshop.  

 

The result is a composite not possible with any other technique short of bringing over 20 individual lights.

 

This process can take up to 4 hours to complete just 1 composite photo.

 

note: not all photos of the 20 exposures are shown below. 

/photography & video services  /san diego, ca

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